Aug 09, 2017
We brought Bradley in to ask him a few questions we've been getting about conversion and optimization on Shopify. Bradley Long is a Conversion Rate Optimization Expert and has grown conversions for some of the world's most sophisticated brands, and
he's the founder of our FAVORITE Shopify theme, Shoptimized.
Check it out, we recommend watching the full interview, but if you're short on time we wrote out some of the most important questions below:
Tracking Platforms - which is best? Shopify Reports, Google Analytics, Facebook Pixel?
All analytics are important you need all of them. The more information you take in, the more you know about your business and your statistics, the better you'll be able to convert.
What are some of the key things we should do to help our home/landing page convert?
One of the most common things people do is run ads on Facebook, like "save 10%" then they go to your product page and there is no mention of the offer. Continuity and consistency are important, otherwise, you could come across as "scammy".
Social proof, urgency, and scarcity are the 3 biggest leaders of what will impact your conversion rate...
Social proof: reviews pop-up when someone buys, to notify others that someone has just bought, in the new version you'll be able to show how many sales you made in the last 24 hours... it lets people know it's safe to buy from you because others are doing.
Urgency: meaning it will go away after a certain period of time. For example, "Order before 3 PM and get the product in the next 3 days" don't give them a reason to say "I like this but I'll come back later".
Scarcity: This is going to be going away like a count down timer, limited time offer, limited supply left, etc...
Leverage all 3 things on every page you put up.
What are the top 3 plugins you recommend that complement the functionality of Shoptimized?
Adding a generic search bar to your store is not that sophisticated, but there are widgets that can give you a robust search bar.
Abandoned Cart helps send messages to people who leave your cart, just a gentle reminder that makes it easy to come back and complete their purchase, maybe include a discount or free shipping.
Interactive exit pop-ups, like Wheelio, give people an incentive to stick around and make the site feel more responsive.
Offering "free shipping" vs "% off your order", which converts better?
I would say Free Shipping is better. There's less math involved, and the word "free" generally drives more customer interest than a discount.
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